"This is the vision at the very heart of our brand," said London 2012 organising committee Chairman, Seb Coe.
"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved.."
And from Olympics Minister Tessa Jowell, we have: "This is an iconic brand that sums up what London 2012 is all about - an inclusive, welcoming and diverse Games that involves the whole country. It takes our values to the world beyond our shores, acting both as an invitation and an inspiration."
How can anyone say that in public without dissolving into a fit of the giggles? Frankly, the guy who designed the 'Tiswas' logo should sue!
(With thanks to Mr Eugenides for the tip off and the logo image).
UPDATE: Since this is for the most part a respectable, family blog, I'm not going to add the animated cartoon porn version of the logo - you'll just have to find it for yourselves. However, here's one that someone called Matt Le Gresley sent to the BBC website:
Class!
4 comments:
If you watch this video, you see that the logo is part of a general sorta 'garish fizzing jaggies' ident, which is kind of cool, if somewhat 80's.
http://www.london2012.com/about-newlook-video.html
All I can say is - the young-un's 'll love it, daddy-oh.
Jaggy and unpleasant, more loud than bright, and giving us random numbers apprently thrown together in haste - it's the Wendy Alexander of logos!
Steven
Ha, ha, ha! :-)
Im going to have to leave the country
before 2012
Im not going to work and pay Taxes for that crock of ******
its that embarrassing
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