As a nat, I often find myself in an uncomfortable position when it comes to broadcasting. If life were straightforward, I'd be against the BBC and all its works, except for its Scottish outpost at Pacific Quay, which I'd argue ought to be bolstered to become a broadcaster in the mould of RTE or Norsk Rikskringkasting.
As it is, if you can set to one side the bumptious metrocentricism of David Dimbleby and the general default lack of knowledge about Scottish issues on the occasions where they intrude upon the 'network', generally speaking, the BBC is still one of the best broadcasters there is. Sadly, I find that my biggest gripes are with BBC Scotland, which dumbs down relentlessly, and which in its news and current affairs output, all too often tolerates the advancing of individual agendas which sit ill at ease with a requirement for political impartiality.
A treatise on the state of Scottish broadcasting is something for another day, though. What's prompted me to put fingers to keyboard this morning is the news that the BBC World Service is to face a cutback in its services, with the loss of 650 jobs, 5 separate language services and potentially, 30 million of its 180 million listeners worldwide.
I've blogged before about the importance of soft power when it comes to winning hearts and minds around the world. To my mind, an institution like the World Service, which educates, informs and broadcasts pretty well impartially to people around the world in their own language, is more useful than the Foreign Office when it comes to winning influence, and worth any number of Trident missiles when it comes to earning meaningful international prestige.
If life were straightforward, I'd probably feel like crowing a little over what is yet another loss for British standing in the world yet somehow, I can't help but feel a little sad about this news. An independent Scotland, for better or worse - largely better, I would say - will inherit a great deal of shared experience and outlook from our time in the UK. The public service ethos in broadcasting and the undoubted ability of certain British institutions to win cultural influence around the world, which the present Cameron Government seems to be so cavalier towards, is one thing which I hope might find a more congenial home in an independent Scotland.
Sadly, the evidence is that presently, our own broadcasters are barely up to the task of catering for Scottish needs, let alone competing on an international level. Increasing the broadcasting spend in Scotland and launching a dedicated Scottish digital channel to counter the undoubted draw of London's residual broadcasting capital may help matters, but it's unlikely to be the whole solution. That's going to require a shift in leadership and mindset which, unfortunately, money might not be able to buy.