Nowhere is this exhibited quite so brazenly as in the bar charts which they churn out, alongside the 'can't win here' arrow directed at those who are often in fact their nearest rivals. A particular favourite of mine was the one they had in Glenrothes, which actually used the result of the Dunfermline and West Fife contest! I can only imagine the squeals of outrage there'd have been in Lib Dem quarters if I'd decided to barchart the last Banff and Buchan result to indicate SNP momentum in Gordon...
Fortunately, thanks to Alex Salmond and Brian Adam representing every last square inch of the Gordon Westminster seat at Holyrood, that's not something the SNP would ever have to stoop to, even if we were of a mind to do so. It was therefore with some surprise that I saw the bar chart which the Gordon Lib Dems have opted to use on their literature to promote their Euro campaign:
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Take a close look. The bar chart, perhaps understandably, refers to the last Westminster result rather than the more recent Holyrood results which if repeated, would also give the SNP a majority on the Gordon Westminster boundaries. The 'can't win here' tactic aimed at the SNP is therefore clearly rubbish. Nevertheless, even if this chart were an accurate reflection of the current state of play, it would still be completely irrelevant in an election which is being counted on a Scotland-wide basis.
Just take a look at the 'It's so close here' heading, though. Normally, the Lib Dems deploy this tactic alongside a chart which they've manipulated to show them within touching distance of those whom they are hoping to unseat. However, this one's above a chart which shows the Lib Dems outpolling their nearest chosen rivals by over 2:1!
While at one level it's interesting to see that they're trying to deny the fact that the SNP has improved its position in this part of Aberdeenshire considerably since 2005, there's a more subtle message in there. When they say 'it's so close here', what I suspect they really mean is that with Scotland seeing her number of MEPs reduced from 7 to 6, with their precarious position in the national polls it's touch and go as to whether the Lib Dems will manage to get an MEP elected from Scotland at all.
Whatever else you might be able to say about Lib Dem election literature, it is nearly always hallmarked by a clear message, whether it stands up to scrutiny or not. This one, on the other hand, tries to claim that those who are winning can't win, while pointing to a closeness which on their own terms of reference, simply doesn't exist.
Fail.